Lester Morse, founder of Rehabs UK and East Coast Recovery, has over 30 years’ experience in addiction recovery. Starting in 1991 with a homeless charity, he went on to manage sober living houses, work within the Criminal Justice system, and own a residential rehab called East Coast Recovery. A certified NLP instructor, he now focuses on recovery coaching and personal development. In long-term recovery himself, Lester offers lived experience—while clinical matters are referred to qualified professionals.